In an effort to compete more directly with its rivals Acura has made plans to add additional vehicles to its 2010 line. Acura executives are referring to the new Acura as a “tier 1 luxury brand.” The last new vehicle that Acura added to its line was the RDX in August 2006. Acura’s new vehicle will likely cover a niche segment according to product planning manager, John Watts. “We will look at smaller segments,” Watts said “There is potential for a coupe like the CL.” There have been rumors that Acura may be developing a four seat sports coupe that will sell in the $50,000 price range. In recent months Acura sales have been down and many dealers are anxious for a new Acura model to create some hype. 2010 looks like it may be an exciting year for Acura dealers and consumers alike.