New Members to the Acura Family by 2010
In an effort to compete more directly with its rivals Acura has made plans to add additional vehicles to its 2010 line. Acura executives are referring to the new Acura as a “tier 1 luxury brand.” The last new vehicle that Acura added to its line was the RDX in August 2006. Acura’s new vehicle will likely cover a niche segment according to product planning manager, John Watts. “We will look at smaller segments,” Watts said “There is potential for a coupe like the CL.” There have been rumors that Acura may be developing a four seat sports coupe that will sell in the $50,000 price range. In recent months Acura sales have been down and many dealers are anxious for a new Acura model to create some hype. 2010 looks like it may be an exciting year for Acura dealers and consumers alike.
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